Century Yuasa Batteries signs on with PARts


We are delighted to announce that Century Yuasa Batteries Australia have signed on with PARts to provide its product catalogue and fitment management solution for the Australian aftermarket.

PARts Australia will provide a complete solution to these iconic brands including integration to TecDoc vehicle and product standards and Autodata technical information for the Australian and New Zealand markets.

This includes complete product and catalogue fitment management, rich content linking, technical information and data distribution to Century and Yuasa Batteries customers, business intelligence service, web sites and catalogue solutions using a TecDoc standards core.

Century Yuasa Batteries Pty Ltd is an affiliate of the GS Yuasa Corporation which is a TecDoc global supplier brand. Originally founded in 1928, Century Batteries has grown to become the undisputed market leader in the Australian Automotive battery market.

With 600 employees nationally, 35 distribution centres and a state-of-the-art manufacturing facility, Century Batteries delivers the very best in stored energy solutions to over 8000 resellers throughout Australia. Australian motorists instantly recognise the iconic blue and yellow Century Battery that has been the go-to starting battery for everyday drivers and racing professionals alike for over 85 years.

The Century brand also now joins the PARts e-cosystem that allows parts sellers and data subscribers to offer the best possible view of the Century product data for greater brand sales and online visibility.

PARts focus on technology and standards was a key reason for the decision along with a commitment to making suppliers data richer, more accurate and more easily available to their customers in the format they wanted and where they needed it.